Nowadays, people want connections they can assess precisely. No one wants to accept calls from strangers only to be sold something. In the world of millennial CEOs, cold calls are a thing of the past. It provides individuals and reps an opportunity to connect with industry leaders and decision-makers on a more grounded level. As the years progressed, it became one of the most powerful marketing platforms for companies in the realm of B2B marketing and sales. LinkedIn was once viewed as a platform where professionals can connect with like-minded peers, look for jobs, and follow company updates.
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